Social Media Marketing

In general, social media optimization refers to optimizing your website & its content to encourage more users to use and share links to the website across social media and networking sites. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not only Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked socially. And Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.

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